Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting.
Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to your sales reps, your content must be ready for the virtual stage.
In this webinar replay, Dr. Carmen Simon, Chief Science Officer at DecisionLabs, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content influences buyers’ decisions.
Specifically, you’ll learn answers to questions like:
- What kinds of visuals make your marketing content memorable and actionable?
- What needs to change in your slides to work better in virtual presentations?
- How do you best present technical content to non-technical audiences?
- How do decisions differ after viewing a static e-book vs. participating in a more interactive experience?
Watch the replay and find out what makes digital content memorable and persuasive.