What’s the most effective message in the upsell situation, when you need to convince existing customers to migrate to higher-value solutions or services? Research reveals that unique buyer psychology defines this critical Why Evolve moment.

Join Tim Riesterer, Chief Strategy Officer at Emblaze and co-author of the Expansion Sale, as he reveals this research that addresses how to tell a persuasive story when upsell opportunities are on the line. Conducted with professor Nick Lee from the Warwick Business School, the research covered in this session will help you:

• Understand the unique buyer psychology of the upsell situation
• See the new tested, proven framework that involves both disruptive and protective elements
• Learn how to make sure your messaging and skills succeed in the all-important Why Evolve moment