For all its good intentions, traditional market analysis and voice of the customer research just can’t provide you with the insights you really need to understand how your buyers frame value and make decisions. They’re educated guesses at best. 

Traditional analyst firms rely on subjective opinions or backward-looking observations of so-called “best practices.” Voice of the customer research only tells you what your customers say they want—not how they’ll actually behave. And even when you think you know what works, that best-guess approach isn’t tested and validated to be the best strategy in real-world buying situations. 

Instead of relying on what your prospects and customers say, you need to understand how they think and why they behave the way they do.

With B2B DecisionLabs, you’ll gain access to the science-backed research and insights you need to improve customer conversations and enhance performance at every stage of the revenue chain.

Learn more in this solution brief.