Virtual sellers are constantly looking for ways to keep their buyers engaged, and one tool for potential engagement is the chat box.

Many thought leaders recommend using the chat box to interact with your buyers during a virtual presentation. The idea is that continuous interaction will keep your audience focused. But there’s little to no scientific evidence to support this claim.

How do buyers react to the chat box activity during a sales presentation? Does it improve engagement and focus, as some claim, or does it detract from the presentation itself?

Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and Emblaze (formerly B2B DecisionLabs), led this neuroscience study to find the answers to these questions and more.

Get this research brief to find out:

• Whether enabling the chat box improves engagement or is just distracting.
• How different types of chat box entries affect your audience’s mood.
• Chat box dos and don’ts for virtual presenters and participants.