How do you sell more to an existing customer, when you need to convince them to migrate or upgrade to higher-value solutions and services—either in the event of a significant upsell opportunity or due to a material change in a base product?

New research conducted with Dr. Nick Lee, a Professor at the Warwick Business School, takes aim at the key upsell-related question your customers are asking: “Why Evolve?” This report covers the results of that study, revealing the optimal message framework for succeeding in this critical conversation.