b2b content: what companies believe vs. how they behave
A majority of companies believe that buyers are more than halfway through the buying journey by the time they engage a sales rep. But what kind of changes are they making to their demand generation and sales content because of that belief? And is their content on both sides of the lead handoff making the pipeline impact they need?
This research report looks at some of the biggest challenges companies are up against with their content programs. It also explores the opportunities and upside companies have before them as they look to drive action and conversions with insights-driven content throughout the buying journey, before and after a sales rep enters the picture.