what does it take to be memorable and compelling on remote sales calls?

Many companies are expanding inside sales teams and decreasing the number of “feet on the street.” Today, the majority of salespeople conduct more than half of their sales calls in non-face-to-face environments. And, there’s basically an even split about the importance of optimizing messaging and content for these remote sales calls.

But what is the best approach for being remarkable and compelling in these environments? Do you simply modify existing engagement techniques to a phone or web conference environment? Or does it demand a total rethink in terms of message delivery?

There are many opinions, but not much actual research—until now.

This research report answers one critical question for inside sales teams: What does it take to be remarkable, memorable, and compelling in phone or online environments?