For all its good intentions, traditional market analysis and voice of the customer research just can’t provide you with the insights you really need to understand how buyers frame value and make decisions.
That’s because surveys of how people think they’ll act most often don’t match their actual behaviors.
get insights driven by decision science
Instead of relying on what people say, B2B DecisionLabs studies how buyers think and why they behave the way they do.
Tap into the underlying buying motivations of B2B decision makers. Our behavioral studies are conducted by expert researchers, with academic rigor. Most importantly, they’re conducted with actual business people, including executive buyers from real B2B organizations.
Understand precisely what gets your buyers’ attention, keeps them engaged, and helps them remember your message. Using EEG technology and other sensory inputs such as eye tracking and facial recognition, we record their subconscious responses to learn what motivates action.
Validate your approach with real-world field trials. Using a dedicated inside selling call center as a laboratory, we test, refine, and validate the best approach for reaching and converting B2B decision makers with your messages, content, cadences, and buyer conversations.
more than a research and advisory company
The scientists at B2B DecisionLabs use a variety of methods and tools to test hypotheses, from behavioral studies and neuroscience research to live field trials—unlike most research and advisory firms that use opinion-based surveys and personal experiences to develop a retrospective point of view. And, we run these with real decision makers and real buying decisions on the line.
Sometimes our research confirms what was expected. Many times, the results are completely counterintuitive. But in every case, you’ll see findings that are unbiased, grounded in science, and reflect how decision makers actually behave—as opposed to what they say or think they’ll do.