For all its good intentions, traditional market analysis and voice of the customer research just can’t provide you with the insights you really need to understand how buyers frame value and make decisions.
That’s because surveys of how people think they’ll act most often don’t match their actual behaviors.
get insights driven by decision science
Instead of relying on what people say, B2B DecisionLabs studies how buyers think and why they behave the way they do.
Tap into the underlying buying motivations of B2B decision-makers. Our behavioral simulations are conducted by expert researchers, with academic rigor. Most importantly, they’re conducted with actual business people, including executive buyers.
Understand precisely what gets your buyers’ attention, keeps them engaged, and helps them remember your message. Using EEG technology and other sensory inputs such as eye tracking and facial recognition, we record their subconscious responses to learn what motivates action.
Validate your approach with real-world field trials. Using a dedicated inside selling call center as a laboratory, we test, refine, and validate the best approach for reaching and converting B2B decision-makers with your messages, content, and buyer conversations.
more than a research and advisory company
B2B DecisionLabs uses a variety of methods and tools to test hypotheses, from behavioral simulations and brain studies to live field trials—unlike most research and advisory-type firms that use opinion surveys and personal experiences to develop a retrospective point of view. And, we run these with real business decision-makers and real B2B decisions on the line.
Sometimes our research confirms what was expected. Many times, the results are completely counterintuitive. But in every case, you’ll see findings that are unbiased, grounded in science, and reflect how decision-makers actually behave—as opposed to what they think they’ll do.