Let’s Have a Meeting of the Minds

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past Events and Webinars

September 2022


September 8

Your sales teams must execute smarter, be more compelling, and articulate your value throughout the entire customer journey. AA-ISP's salesDisrupted, powered by B2B DecisionLabs, is a one-day, research-focused event where you'll learn how.

August 2022

webinar: content without borders – how buyers from different countries handle complexity

August 23 @ 8:00 am - 9:00 am PDT

How do culturally diverse brains react to complex content in a virtual sales meeting? Learn about the latest neuroscience findings from Dr. Carmen Simon in this upcoming webinar.

July 2022

webinar: credibility – how virtual sellers win it or lose it

July 28 @ 8:00 am - 9:00 am PDT

How can you help your sellers establish credibility quickly and effectively in a virtual setting? Find out in this webinar with Dr. Carmen Simon.

webinar: the problem with personas – surprising new research reveals the flaws

July 21 @ 8:00 am - 9:00 am PDT

Are buyer personas and industry verticals really the best ways to segment your prospects? New research reveals some critical flaws in these popular approaches.

June 2022

webinar: new research shows “hot hand” or “momentum” is a real thing for inside sellers

June 1 @ 8:00 am - 9:00 am PDT

Professor Nick Lee from Warwick University joins Tim Riesterer, Chief Visionary at B2B DecisionLabs, for an exclusive webcast sharing his brand new (pre-publication) research that inside sales leaders will not want to miss.

May 2022

webinar: the science of first impressions for virtual presenters

May 5 @ 8:00 am - 9:00 am PDT

Forming first impressions is ubiquitous and irresistible. So how do you ensure you’re projecting a good first impression, especially if you meet business prospects virtually? Find out in this webinar.

April 2022

webinar: Why Return – the surprising new science of win-back conversations

April 26 @ 8:00 am - 9:00 am PDT

Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to leave. But does that mean it’s over for good? Or could there be a way to win them back?

webinar: help your buyers frame value and make choices

April 19 @ 8:00 am - 9:00 am PDT

B2B DecisionLabs presents a brand-new research and advisory service that provides insights based on rigorous research studies and real-world execution in B2B marketing, sales, and customer success.

webinar: triple your opportunities with new field trial data that dispels old myths

April 14 @ 11:00 am - 12:00 pm PDT

Can sales cadences increase momentum across more touches? What content types stimulate more opportunities? Does the timing, order, or length of content make a difference? Get these answers and more in this research-packed webinar.

March 2022

AA-ISP Leadership Summit 2022

March 8 - March 10

The AA-ISP Leadership Summit is your chance to see leading industry speakers share the latest research, trends, and insights to sharpen your selling skills. Join us in Chicago and get a special discount!

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